Greentube, the digital gaming and entertainment division of NOVOMATIC, has reached a new milestone in its expansion across Europe with the introduction of online VLT games and sports betting on Loteriesport.lu, Luxembourg’s national lottery’s online platform. This development is powered by Greentube’s adaptable server-based gaming solution, Greentube Plurius, marking a significant phase in the integration of digital and retail gaming experiences in Luxembourg.
Seamless integration of online and retail gaming:
The integration’s second phase on Loteriesport.lu brings an array of new entertainment options online, aligning with the content previously available only at retail locations. This follows the initial launch that took place last year, which saw the rollout of land-based VLT and sports betting terminals. These developments have provided unprecedented flexibility for players to access their preferred gaming products.
Scheduled for full implementation next year, the complete 360 solution of Greentube Plurius will furnish Loterie Nationale Luxembourg with deeper insights into product performance and player preferences, tailor-made to cater to the expanding customer base.
This collaboration stemmed from Greentube winning a highly competitive tender to supply Luxembourg’s state-owned national lottery with its omnichannel solution, edging out other industry leaders. The successful online launch is a crucial step in the comprehensive digital transformation spearheaded by Greentube Plurius, which facilitates the seamless integration of land-based, online, and mobile virtual lottery terminal gaming operations.
Greentube Plurius enables B2B suppliers, casinos, and VLT operators to connect their land-based terminals to a core system that retrieves games played on an online game server. This technology also supports safe and quick deposits, cross-channel promotions, and extensive player tracking, enhancing the gaming experience across platforms.
Global reach and commitment to quality:
Currently, Greentube Plurius supports nearly 60 games that are available in both land-based VLT and online formats, with plans to launch a new title weekly with Loterie Nationale Luxembourg.
Georg Gubo, COO at Greentube, emphasized the technology’s impact, stating in the company’s press release, “Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loteriesport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year. Our 360-degree solution is versatile and adaptable to various markets, jurisdictions, and customer needs, providing operators with real-time monitoring and accounting tools, game statistics, and product usage insights.”
Léon Losch, CEO at Loterie Nationale Luxembourg, reflected on the initiative, adding, “The launch and continued development of Loteriesport.lu is a pivotal moment for us, and we are thrilled to be working alongside Greentube in delivering this evolving digital solution. Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
Lone Star series addition:
Additionally, Greentube recently expanded its captivating portfolio with the latest installment in the Lone Star series, titled Lone Star Link: Grizzly Wins Linked. Set against the rugged backdrop of mountainous terrain, this adventurous slot features an array of wildlife symbols including foxes, moose, and bears across five reels. Players can enjoy not only static and progressive jackpots but also thrilling bonus features that significantly enhance the chance of winning substantial rewards.
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