Aristocrat Gaming and the Dallas Cowboys have announced a significant multi-year partnership, designating Aristocrat Gaming as an Official Partner of the Cowboys. This collaboration includes extensive branding opportunities throughout AT&T Stadium, featuring prominent signage year-round across various stadium areas, including in-stadium, concourse, and in-game branding. Additionally, the partnership will incorporate in-game promotions, digital integrations, and game-day activations.
Expansion of NFL-themed games:
This partnership builds upon Aristocrat Gaming’s recent multi-year slot licensing agreement with the National Football League (NFL). The agreement has enabled Aristocrat to introduce NFL-themed games nationwide, which have garnered substantial popularity among players. These games offer a unique team-selectable feature that allows fans to engage with their favorite teams, such as the Dallas Cowboys, both at the stadium and on casino gaming floors.
Hector Fernandez, CEO of Aristocrat Gaming, expressed enthusiasm about the partnership, stating, “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”
Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, highlighted the alignment with Aristocrat Gaming as a trailblazer in the gaming industry. “We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades,” Estis noted. “We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”
WinStar World Casino & Resort’s Perspective:
As Aristocrat Technologies Inc. reports via PR Newswire, Jack Parkinson, President of WinStar World Casino & Resort, representing “The Official Casino of the Dallas Cowboys,” emphasized the natural fit of the partnership. “As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family,” Parkinson said. “The top-performing NFL Slots make this partnership a natural fit, and we look forward to bringing new experiences to our patrons as a result of this announcement.”
The collaboration between Aristocrat Gaming and the Dallas Cowboys marks a significant step in enhancing fan engagement and entertainment opportunities both at AT&T Stadium and in casinos nationwide. With a focus on integrating innovative gaming experiences and iconic sports branding, this partnership promises to deliver exciting new avenues for fans to interact with their favorite NFL team beyond traditional game day experiences. Aristocrat Gaming’s continued expansion in the gaming industry, coupled with the Cowboys’ commitment to excellence, sets the stage for a dynamic and mutually beneficial relationship moving forward.
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