Betr Holdings, Inc., a prominent sports gaming and media entity, is broadening its footprint with the introduction of its innovative peer-to-peer feature, “Group Mode,” for Betr Picks. Coinciding with this rollout is the soft launch of the much-anticipated Betr Sportsbook, timed perfectly to coincide with the new NFL season. This dual launch marks a significant stride in Betr’s expansion across the United States.
“Group Mode” revolutionizes the Betr Picks platform by facilitating a competitive, peer-to-peer environment where users can engage directly with each other. This new feature is now accessible in Florida and Massachusetts, according to a company press release, with imminent expansions to Virginia, Arizona, Tennessee, Missouri, Alabama, West Virginia, New Hampshire, and Delaware, propelling Betr Picks into a total of 33 states plus Washington, D.C.
Parallel to the peer-to-peer platform, the Betr Sportsbook has made its debut in Ohio and Virginia, showcasing Betr’s commitment to providing a simplified, intuitive user experience. This new offering is not limited to micro-betting; it broadens to include a variety of betting options such as Same Game Parlays (SGP), Same Game Parlays Plus (SGP+), player props, futures, and more traditional markets across both pre-match and in-play sessions.
Future Rollouts and Regulatory Progress
Looking ahead, Betr plans to extend the reach of its sportsbook to Indiana and Maryland in the coming months, following the acquisition of temporary sports wagering licenses, pending regulatory approvals. Additional state launches, including Pennsylvania, Colorado, and Kentucky, are also on the horizon, contingent upon the acquisition of the requisite sports wagering licenses. These expansions leverage the Chameleon platform, acquired from Fans Unite in May 2023, which underpins the new sportsbook’s architecture.
Joey Levy, Founder and CEO of Betr, expressed enthusiasm about the new launches: “We are thrilled to launch Group Mode for Betr Picks and to soft launch the new Betr Sportsbook. Today’s two product launches represent an important inflection point for Betr – Betr Picks will now be available to 65% of the U.S. population, enabling us to welcome millions of new sports fans to Betr for the first time, while the new Betr Sportsbook puts us on a path towards ramping investing in this vertical and positions us as having made the most progress towards competing in the Online Sports Betting industry amongst the other market-leading fantasy sports pick em’ operators. Significant product improvements are on the way across both Picks and Sportsbook but we are proud of the quick progress we have made here.”
As Betr Holdings continues to innovate and expand, it solidifies its position in the competitive landscape of online sports gaming and betting, offering new and existing users enhanced experiences that leverage cutting-edge technology and user-friendly interfaces. This strategic expansion not only diversifies Betr’s portfolio but also sets the stage for further growth and engagement within the vibrant sports betting community.
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